The Marketing Analyst role at Tripadvisor focuses on leveraging market research and analytics to enhance B2B marketing strategies and measure the effectiveness of marketing programs.

In Short

Leverage market research experience for B2B marketing teams.
Deliver actionable insights from marketing campaign analytics.
Advise on quantitative studies and measurement requirements.
Track and report on marketing program performance.
Identify growth opportunities for product adoption and engagement.
Contribute to strategic discussions with internal teams.
Help present quantitative impacts to stakeholders.

Requirements

Master's degree in Business, Business Analytics, Data Science, or related field.
3 years of experience in a Marketing Analyst-related role.
Experience in analytics-centered roles in various industries.
Designing marketing attribution models.
Implementing quantitative results from data sources.
Proficiency in BigQuery, Looker, Tableau, Qualtrics, and Excel.
Experience with CRM systems like Salesforce and marketing automation platforms.
Utilizing statistical methods for project evaluation.
Providing strategic insights to senior management.

Benefits

Telecommuting permitted up to 80%.
Inclusive and accessible work environment.

Tripadvisor

Tripadvisor, through its subsidiary TheFork, is dedicated to enhancing the dining experience by connecting diners with their favorite restaurants. With a mission to simplify restaurant discovery and booking, TheFork offers innovative tools such as TheFork App and TheFork Manager to empower both diners and restaurateurs. Operating in 11 countries across Europe, TheFork fosters a vibrant, multicultural work environment that emphasizes core values like collaboration, respect, and personal growth. The company is committed to inclusivity and continuous development, ensuring that every team member can thrive both professionally and personally.

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