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Paid Media Strategist - Remote

Posted 2 days ago
Marketing
Full Time
USA
$70,000 - $95,000/year

Overview

This role is crucial for overseeing and leading Paid Media accounts for enterprise clients at Directive Consulting, a performance marketing agency specializing in SaaS and Tech.

In Short

  • Lead a collection of Paid Media accounts
  • Communicate results and create custom strategies for clients
  • Optimize budgets for paid media campaigns
  • Deeply understand client positioning
  • Execute and optimize PPC campaigns across platforms
  • Analyze campaign performance data
  • Drive referrals through client relationships
  • Work with the Associate Director on achieving goals
  • Manage multiple projects simultaneously
  • Stay updated on industry trends and AI in marketing

Requirements

  • 3+ years in performance/digital marketing
  • Experience with B2B SaaS/tech clients
  • Expertise in paid search and social advertising
  • Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles
  • Ability to analyze performance data
  • Proven success with mid-market or enterprise accounts
  • Ability to articulate strategy and tell stories with data
  • Organizational skills to manage multiple projects
  • Passion for advertising and staying ahead of trends

Benefits

  • Annual salary range of $70,000 - $95,000
  • Medical, dental, vision insurance
  • Unlimited PTO and paid holidays
  • 401(k) with company match
  • Annual bonus based on tenure
  • Annual trip to Newport Beach, CA
Directive logo

Directive

Directive Consulting is a performance marketing agency that specializes in serving SaaS and tech companies. With a focus on generating sales-qualified leads (SQLs) and customers, Directive has developed a unique marketing methodology known as Customer Generation. The agency offers a comprehensive suite of services, including Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all aimed at helping clients achieve their SQL targets consistently. Directive is committed to fostering a growth-oriented and future-focused team culture, making it an ideal workplace for individuals with a growth mindset.

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