Meta Strategist - Remote

Overview

The Meta Strategist is a client-facing role at Directive Consulting, responsible for managing paid social strategies for B2B clients, particularly in the Technology, Industrial, and Services sectors.

In Short

• Lead and manage social media accounts for clients.
• Communicate regularly with clients and vendors.
• Build and optimize paid media strategies.
• Analyze campaign performance and make data-driven decisions.
• Understand client positioning and unique value propositions.
• Drive cross-sells and upsells through client relationships.
• Execute advertising campaigns on LinkedIn and Meta platforms.
• Collaborate with internal teams to meet client goals.
• Travel to visit clients approximately once a year.
• Work in a remote-first environment with flexibility.

Requirements

• 2+ years of experience in digital marketing, especially B2B.
• Expertise in paid social advertising, particularly LinkedIn and Meta Ads.
• Familiarity with advertising tools like LinkedIn Campaign Manager.
• Strong analytical skills using tools like Google Analytics.
• Ability to manage multiple projects and prioritize effectively.
• Proven success with enterprise accounts.
• Excellent communication and storytelling skills.
• Curiosity and competitive spirit in problem-solving.
• Quality-obsessed with a passion for advertising.
• Ability to work independently in a remote setting.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Unlimited PTO and paid company holidays.
• 401(k) plan with company match.
• Annual bonus based on tenure.
• Access to mental and physical health resources.