Senior Paid Media Strategist - Remote

Overview

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

In Short

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Execute and optimize PPC advertising campaigns

Requirements

• 3+ years experience in performance/digital marketing
• Experience with B2B SaaS/tech clients
• Deep expertise in paid search and social advertising
• Proficiency in advertising platforms
• Strong understanding of PPC principles
• Ability to analyze campaign performance data
• Proven success with mid-market or enterprise accounts
• Ability to articulate strategy and tell stories with data
• Organizational and multitasking skills
• Driven to stay ahead of industry trends

Benefits

• Annual salary range of $90,000 - $110,000 with bonus eligibility
• Medical, dental, vision plans, disability, and life insurance
• Unlimited PTO and paid holidays
• 401(k) with company match
• Annual bonus based on tenure
• Annual Anniversary Trip with peers and leadership