SEO & AI Optimization Strategist - Remote

Overview

The SEO & AI Optimization Strategist at Medtronic will lead the transformation of the company's digital presence by optimizing search engine visibility and AI-powered search experiences.

In Short

• Lead SEO strategy and implementation for Medtronic’s web properties.
• Audit and optimize for technical SEO and content performance.
• Develop scalable SEO strategies across various projects and regions.
• Structure content for AI-readiness to enhance search visibility.
• Monitor organic traffic trends and present insights to stakeholders.
• Conduct competitive benchmarking to identify opportunities.
• Assist in website design to align with omnichannel strategy.
• Collaborate with cross-functional teams to ensure discoverability.
• Stay updated on SEO trends and algorithm changes.
• Work in a hybrid setting, primarily based in Bogota.

Requirements

• Fluent in English.
• Five years of hands-on SEO experience, preferably in healthcare or regulated industries.
• Strong understanding of structured data and semantic SEO.
• Experience with enterprise CMS platforms.
• Proficiency in SEO tools like Ahrefs and SEMrush.
• Familiarity with HTML and JavaScript.
• Excellent communication and stakeholder management skills.
• Ability to work in a hybrid setting.
• Familiarity with healthcare compliance in digital content is a plus.
• Understanding of generative AI and its impact on search behavior.

Benefits

• Competitive salary and flexible benefits package.
• Short-term incentive eligibility through the Medtronic Incentive Plan.
• Commitment to employee growth and contributions.
• Access to a wide range of benefits and resources.
• Opportunity to work in a diverse and inclusive culture.