Remote Otter LogoRemoteOtter

Website and Demand Capture Manager - Remote

Posted 12 hours ago
Marketing
Full Time
USA
$135,000 - $150,000/year

Overview

The Website & Demand-Capture Manager is a modern growth marketer with strong technical chops, a deep understanding of digital acquisition, and a relentless focus on performance. This role blends technical execution with creative experimentation to drive qualified traffic, optimize conversion paths, and uncover new growth levers across the website and digital channels.

In Short

  • Manage website and landing page performance using HubSpot CMS.
  • Optimize SEO infrastructure and site performance.
  • Leverage AI tools for copywriting and design.
  • Collaborate cross-functionally with content and marketing teams.
  • Conduct A/B testing and analytics reporting.
  • Implement UTM tracking and campaign tagging.
  • Manage website localization efforts.
  • Drive digital acquisition strategies.
  • Evaluate emerging platforms and technologies.
  • Focus on measurable outcomes and performance metrics.

Requirements

  • Proficiency with HubSpot CMS, Google Tag Manager, GA4, and SEMrush.
  • Strong foundation in HTML, CSS, and PHP.
  • Expertise in website optimization techniques.
  • Experience in digital performance marketing.
  • Ability to manage agency relationships.
  • Experimental mindset with a focus on AI-driven tactics.
  • Strong collaboration skills across teams.
  • Outcome-oriented with a focus on performance.
  • Experience with UTM tracking and marketing attribution.
  • Solid understanding of localization workflows.

Benefits

  • Comprehensive benefits package supporting well-being and growth.
  • Diversity and inclusion initiatives.
  • Flexible work arrangements.
  • Opportunities for continuous skill development.
  • Collaborative and inclusive work culture.
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Degreed

Degreed is a leading upskilling platform dedicated to unlocking opportunities through personalized learning experiences. By integrating various learning resources such as skill insights, courses, videos, articles, and projects, Degreed empowers individuals to connect their skills and ambitions with meaningful growth opportunities. The company is committed to discovering, empowering, and celebrating the next generation of global expertise, while fostering a collaborative and inclusive work environment that values diversity, continuous learning, and teamwork.

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