Marketing Lifecycle Manager - Remote

Overview

The Marketing Lifecycle Manager will be responsible for optimizing the full member journey—from activation to retention, focusing on data-driven decision-making to drive engagement and long-term retention.

In Short

• Optimize the end-to-end member journey from awareness to retention.
• Analyze and refine the journey to enhance member engagement.
• Lead data analysis and reporting on campaign performance.
• Oversee segmentation strategies for targeted messaging.
• Work on automation and personalization of marketing efforts.
• Develop and execute SEO strategy and manage digital ads.
• Collaborate with cross-functional teams for product marketing alignment.

Requirements

• 4+ years of experience in marketing lifecycle or engagement marketing.
• Experience with data analysis tools like Google Analytics and SQL.
• Strong understanding of email, SMS, and push notification marketing.
• Hands-on experience with marketing automation tools.
• Knowledge of SEO best practices.
• Experience in leading and mentoring teams is preferred.

Benefits

• Opportunity to improve gut health and member engagement.
• Work in a fast-paced, remote-first environment.
• Foster professional growth and team cohesion.