Senior Marketing Associate, Lifecycle & Loyalty - Remote

Overview

As a Senior Marketing Associate at Backcountry, you will blend strategic thinking with hands-on execution to enhance customer engagement and loyalty through effective lifecycle marketing initiatives.

In Short

• Own lifecycle campaign execution from ideation to analysis.
• Design and evolve Backcountry's cross-channel lifecycle strategy.
• Lead the implementation of the loyalty program based on customer insights.
• Act as the CRM platform expert and optimize its capabilities.
• Monitor platform health and manage incident response plans.
• Work collaboratively within a fast-paced team environment.
• Drive deeper customer connections and loyalty through strategic initiatives.
• Utilize strong analytical skills to interpret data and make marketing decisions.
• Contribute to a culture of continuous improvement and innovation.
• Engage with various teams to foster positive relationships.

Requirements

• 4+ years of experience in CRM, retention, lifecycle, or email marketing.
• Hands-on experience executing email marketing campaigns.
• Strong organizational and detail-oriented skills.
• Proficient in data analysis and making data-driven decisions.
• Ability to communicate effectively across teams.

Benefits

• Paid Time Off (PTO)
• Medical/Dental/Vision insurance options
• 401K match
• Health Spending Account (HSA) match
• Group life insurance at no cost
• Paid holidays
• Birthday off with pay
• Pet insurance
• Generous employee discounts