Senior Marketing Associate, Lifecycle & Loyalty - Remote

Overview

At Backcountry, our mission is to connect people to their passions. We’re looking for a motivated, performance-driven Senior Marketing Associate, Lifecycle & Loyalty to join our team. This role will challenge you to blend strategic thinking with hands-on execution, directly impacting customer engagement and loyalty.

In Short

• This role blends strategy and execution, providing the opportunity to truly own initiatives, from ideation through implementation.
• Design and evolve Backcountry’s cross-channel lifecycle strategy.
• Own end-to-end lifecycle campaign execution, including segmentation and analysis.
• Lead the implementation and optimization of our loyalty program.
• Serve as the go-to expert on our CRM platform.
• Monitor platform and campaign health.
• You’ll have plenty of opportunities to take initiative and explore new ideas.

Requirements

• 4+ years of experience in CRM, retention, lifecycle, or email marketing.
• Hands-on experience executing email marketing campaigns.
• Strong organizational skills with meticulous attention to detail.
• Strong analytical skills for data interpretation and decision-making.
• A collaborative attitude with effective communication skills.

Benefits

• Competitive compensation.
• 100% employer-paid medical/dental/vision benefits.
• Company-provided life insurance equal to one year salary.
• RRSP matching.
• 3 weeks’ vacation + 5 Paid Sick Days.
• Birthday off with pay.
• Paid holidays.