Remote Otter LogoRemoteOtter

Customer Marketing Manager - Remote

Posted 20 weeks ago
Marketing
Full Time
United Kingdom

Overview

We are seeking an experienced Customer Marketing Manager to execute regional customer advocacy, engagement, and demand generation initiatives that drive adoption, expansion, and loyalty within our existing customer base in EMEA.

In Short

  • Execute regional customer advocacy, engagement, and education initiatives aligned with global and regional strategies.
  • Identify, manage, and oversee the creation of customer stories, case studies, and testimonials specific to the EMEA region.
  • Execute regional upsell and cross-sell campaigns to generate demand for additional products.
  • Work closely with regional sales and customer success teams.
  • Monitor, analyze, and report on the performance of regional customer marketing campaigns.
  • Share best practices and insights with other regional team members.

Requirements

  • Proven experience (3+ years) in B2B marketing with a focus on customer marketing.
  • Hands-on experience with marketing automation tools and CRM systems like Salesforce.
  • Data-driven approach to decision-making and program optimization.
  • Experience running virtual or in-person customer events.
  • Strong communication and project management skills.
  • Experience working closely with sales and customer success teams.

Benefits

  • Flexible workspace choices for employees.
  • Virtual interviews and onboarding process.
  • Opportunity to work with a globally diverse team.
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Coursera

Coursera, launched in 2012 by Stanford professors Andrew Ng and Daphne Koller, is one of the largest online learning platforms globally, boasting 168 million registered learners. The company aims to provide universal access to world-class education by partnering with over 350 leading universities and industry partners to offer a diverse catalog of courses, Specializations, and Professional Certificates. Coursera serves institutions worldwide, helping to upskill and reskill employees, citizens, and students in various fields, including GenAI, data science, technology, and business. As a Delaware public benefit corporation and a B Corp, Coursera is committed to creating a world where anyone can transform their life through education, fostering a globally diverse team and offering flexible work arrangements.

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