Integrated Marketing Strategist - Remote

Overview

The Integrated Marketing Strategist is responsible for shaping, planning, and overseeing the execution of cross-channel marketing strategies that align paid, owned, and earned media with business and brand objectives.

In Short

• Develop holistic marketing plans covering the full funnel.
• Collaborate with account leadership and creative teams.
• Define and track key performance indicators (KPIs).
• Use data to optimize media mix and budget allocation.
• Lead scenario modeling and attribution thinking.
• Manage governance around integrated campaigns.
• Produce regular client-facing and internal reports.
• Serve as a strategic advisor to clients.
• Stay current with marketing technology and best practices.
• Understand donor/customer lifecycle for nonprofit organizations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related.
• 5-10 years of experience in integrated marketing.
• Proven track record in multi-channel marketing campaigns.
• Strong analytical mindset with data interpretation skills.
• Experience with various media and marketing channels.
• Excellent communication and presentation skills.
• Strong project and stakeholder management skills.
• Ability to think conceptually and strategically.
• Familiarity with modern marketing technology.
• Understanding of donor/customer lifecycle for nonprofits is a plus.

Benefits

• Opportunity to shape marketing strategies.
• Work with diverse teams and clients.
• Engagement in innovative marketing practices.
• Professional growth and development opportunities.
• Flexible working environment.