Paid Media Strategist, Integrated Marketing - Remote

Overview

OuterBox is seeking a talented Paid Media Strategist to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients.

In Short

• Plan, develop, and execute advanced paid media strategies across various platforms.
• Lead planning sessions and present strategic roadmaps to clients.
• Measure and report on campaign performance with actionable insights.
• Collaborate with teams on marketing strategies aligned with client goals.
• Conduct competitor and audience analysis to inform strategies.
• Perform keyword research and analyze creative assets for optimization.
• Manage and optimize paid media budget allocation.
• Stay informed about digital marketing trends and integrate innovative approaches.
• Implement A/B testing strategies to refine campaigns.
• Participate in team meetings and contribute to collective knowledge.

Requirements

• 1+ years experience in digital marketing or paid advertising.
• Experience with Google Ads, Bing Ads, or other paid media.
• Agency experience preferred.
• Experience in eCommerce preferred.
• Strong communication and organizational skills.
• Customer service experience managing client relationships.
• Analytical skills using spreadsheet functions.
• Utilize tools like Keyword Planner and ChatGPT for optimization.

Benefits

• High-character, fun, and cohesive work culture.
• Competitive base salary.
• PTO that is genuinely encouraged.
• Affordable health insurance plans.
• 401k with company match.
• Remote work flexibility.
• Professional development stipend.