Paid Media Strategist - Remote

Overview

The Financial Times is evolving its capabilities and communications to deliver highly targeted, multi-channel, and customer-centric experiences.

In Short

• Oversee the setup, reconfiguration, and migration of paid media accounts.
• Collaborate with the Marketing Effectiveness team for account optimization.
• Work with partner agencies to produce accurate plans and forecasts.
• Ensure effective delivery of subscription acquisition targets across channels.
• Coordinate with teams to create user journeys aligned with campaign objectives.
• Monitor changes in cookie usage and develop solutions for data usage.
• Leverage marketing technologies to improve audience targeting.
• Stay informed on industry trends and recommend tests to enhance strategies.
• Analyse campaign data and provide actionable insights.
• Serve as the primary contact for campaign setup and migrations.

Requirements

• Minimum of 3 years' experience in a paid media role.
• Strong collaboration skills and ability to foster positive relationships.
• Ability to influence at a mid-senior level.
• Experience with recurring revenue or subscription models.
• Proven experience in media agency management.
• Strategic thinker focused on marketing and revenue goals.

Benefits

• Generous annual leave.
• Medical cover.
• Inclusive parental leave packages.
• Subsidised gym memberships.
• Opportunities to give back to the community.