Enterprise Product Marketing Manager - Remote

Overview

Join CoinTracker as the first Enterprise Product Marketing Manager, owning the go-to-market strategy for our fastest-growing segment. You'll define and communicate our value to crypto accounting firms, finance teams, and institutional partners — crafting compelling narratives, driving strategic launches, and shaping how the industry sees and adopts CoinTracker.

In Short

• Own the full GTM strategy for CoinTracker’s enterprise products.
• Define and evolve messaging for enterprise offerings.
• Create sales enablement materials.
• Conduct market and competitive research.
• Lead strategic launches with tailored campaigns.
• Partner closely with sales, product, and engineering teams.
• Represent the voice of the enterprise user.
• Build co-marketing or channel programs.
• Establish CoinTracker as a thought leader in crypto finance.

Requirements

• 6+ years in product marketing or related GTM role.
• Experience owning GTM for a technical or financial product.
• Strong writing and positioning skills.
• Ability to drive revenue impact through marketing-led motions.
• Comfort working with enterprise customers.
• Curiosity about crypto and fintech trends.
• Strategic thinking and scrappy execution.

Benefits

• Equity in CoinTracker.
• Medical, dental, vision benefits.
• 401(k) plan.
• Life insurance.
• PTO.