Lifecycle Marketing Manager, Financial Security - Remote

Overview

This role involves managing and optimizing lifecycle campaigns for the Financial Security team, focusing on member engagement, retention, and product attach across liquidity products.

In Short

• Work with cross-functional teams to build lifecycle experiences for new products.
• Generate data-driven hypotheses to optimize lifecycle campaigns.
• Develop and supervise channel guidelines and governance.
• Collaborate with various stakeholders on cross-functional initiatives.

Requirements

• 3+ years experience in lifecycle campaigns.
• Track record of managing successful campaigns across multiple channels.
• Experience with A/B testing and campaign experimentation.
• Strong analytical skills in data-driven marketing.
• Ability to work cross-functionally.
• Experience with marketing platforms like Braze and Looker.
• Self-starter with critical thinking skills.

Benefits

• Hybrid work policy with in-office and remote options.
• Backup child, elder, and pet care benefits.
• Competitive salary based on experience.
• 401k match and comprehensive health benefits.
• Generous vacation policy and paid parental leave.
• Annual wellness stipend.
• Access to family planning tools and reimbursement.
• In-person and virtual team-building events.
• Opportunity to work in a diverse and inclusive environment.