Senior Marketing Manager - Remote

Overview

As a Senior Marketing Manager at Cengage Group, you will lead B2B and B2C campaign strategies, driving innovation and helping students discover the joy of learning.

In Short

• Lead the development and execution of Account-Based Marketing (ABM) strategy.
• Design and run lead generation campaigns for growth.
• Collaborate with sales to align on target accounts.
• Partner with content teams for effective messaging.
• Maintain a healthy sales pipeline through strategic initiatives.
• Lead full-funnel B2C marketing campaigns.
• Develop multi-channel media plans across various platforms.
• Analyze campaign performance data for optimization.
• Build relationships with employer and training program partners.
• Understand partner needs to attract ideal candidates.

Requirements

• 6–10 years of experience in performance marketing or demand generation.
• Proven track record in B2C and B2B marketing environments.
• Ability to manage budgets and agency relationships.
• Strong analytical mindset driven by data.
• Independent thinker with proactive problem-solving skills.
• Comfortable with experimentation and learning.
• Collaborative team player with strong communication skills.
• Creative problem-solver with strategic thinking.
• Motivated by impact and helping others succeed.
• Proficiency with CRM and marketing automation platforms.

Benefits

• Comprehensive Total Rewards package.
• Inclusive workplace culture.
• Opportunities for professional development.
• Flexible work arrangements.
• Commitment to diversity and inclusion.