Director of Demand, Faculty Marketing Programs - Remote

Overview

The Director of Demand, Faculty Marketing Programs at Cengage Group leads the development and execution of acquisition strategies to enhance market share for educational products.

In Short

• Lead customer acquisition strategies for faculty.
• Execute multi-channel demand campaigns.
• Optimize campaign performance using data.
• Collaborate cross-functionally with various departments.
• Manage a team of marketing professionals.
• Utilize audience segmentation for targeted messaging.
• Implement innovative marketing tactics.
• Drive revenue growth through effective strategies.
• Stay updated on digital acquisition trends.
• Foster an inclusive workplace culture.

Requirements

• Bachelor’s degree in marketing or related field.
• Minimum of 8 years in demand generation or growth marketing.
• Experience with multi-channel marketing and automation.
• Strong analytical skills and decision-making abilities.
• Ability to work in a matrixed team environment.
• Familiarity with marketing platforms like Salesforce and Google Ads.
• Excellent communication skills.
• Passion for innovation and performance-based marketing.

Benefits

• Comprehensive Total Rewards package.
• Incentive compensation program eligibility.
• Opportunities for professional development.
• Inclusive workplace culture.
• Support for employees with disabilities.