Remote Otter LogoRemoteOtter

Marketing Manager - Remote

Posted 3 weeks ago

Overview

We are looking for a dynamic, results-driven Marketing Manager to lead our marketing team, with a strong focus on creative messaging, project management, and lead generation. This role is crucial in developing and executing strategies that enhance brand visibility, engage our target audience, and drive business growth.

In Short

  • Develop and execute marketing strategies aligned with business goals.
  • Conduct market research to identify trends and opportunities.
  • Manage and optimize the marketing budget for maximum ROI.
  • Lead, mentor, and inspire a team of seven marketing professionals.
  • Set timelines, oversee projects, and ensure marketing goals are met.
  • Develop and oversee multi-channel lead generation campaigns.
  • Utilize HubSpot CRM for lead tracking, optimization, and reporting.
  • Craft compelling marketing messages that drive engagement and conversions.
  • Oversee and optimize digital marketing efforts, including email, SEO, PPC, and social media.
  • Plan and manage client conferences and trade shows.

Requirements

  • Bachelor’s degree in Marketing, Communications, or Business.
  • Experience in SaaS technology or retail software is a plus.
  • 5+ years of experience in marketing and communications.
  • Proficiency in HubSpot CRM for lead tracking and campaign management.
  • Strong understanding of digital marketing and content creation.
  • Exceptional creative writing and messaging skills.
  • Ability to think strategically while executing tactically.
  • Strong project management skills with the ability to prioritize multiple tasks.
  • Experience with marketing tools like Google Analytics.

Benefits

  • Competitive Salary with major growth potential.
  • Medical benefits.
  • 401K.
  • Flexible spending account.
  • 15 PTO days annually.
  • Optional dental/optical coverage.

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