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Performance Marketing Strategist - Remote

Posted 4 days ago
Marketing
Full Time
USA
90,500 - 110,850/year

Overview

The Performance Marketing Strategist will develop and execute paid media strategies to drive demand for Cars Commerce solutions, collaborating with internal and external stakeholders to optimize and report on campaigns.

In Short

  • Develop targeted media strategies aligned with company objectives.
  • Manage day-to-day marketing strategy across multiple partners/channels.
  • Identify and report on key performance indicators.
  • Collaborate with internal teams for campaign integration.
  • Guide creative asset development across channels.
  • Manage relationships with influencer agencies and trade publications.
  • Stay current on B2B media trends.
  • Optimize content and media plans based on results.
  • Present strategy and performance insights to stakeholders.
  • Work in a remote-first, diverse environment.

Requirements

  • 5+ years of relevant experience in B2B media strategy.
  • Experience driving measurable results for B2B audiences.
  • Strong project management skills.
  • Exceptional communication skills.
  • Ability to multi-task in a dynamic work environment.
  • Attention to detail and focus on quality of results.
  • Self-motivated individual who can work independently.
  • Ability to leverage KPIs for data-based decisions.

Benefits

  • Comprehensive medical, dental & vision healthcare plans.
  • New hire stipend for home office set-up.
  • Generous PTO and paid holidays.
  • Volunteer day and recharge day.
  • A culture that encourages personal and professional growth.

Cars.com

Cars.com

Cars.com is a leading technology company dedicated to simplifying the car buying and selling process. With a focus on collaboration and innovation, Cars Commerce connects the automotive industry through its flagship marketplace, Cars.com, and a suite of advanced digital solutions including Dealer Inspire and AccuTrade. The company prides itself on its commitment to employee well-being, fostering a diverse and inclusive workplace where growth and development are prioritized. Recognized as one of the Best Companies to Work For in 2024, Cars Commerce emphasizes integrity, open communication, and a competitive yet respectful environment, making it an essential partner for success in the automotive sector.

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