Paid Search Strategist - Remote

Overview

The Paid Search Strategist at Cars Commerce plays a crucial role in managing, optimizing, and reporting on paid search campaigns, focusing on strategy and direction for search and shopping campaigns.

In Short

• Manage day-to-day search marketing strategy across multiple search engines.
• Identify and report on key performance indicators for campaigns.
• Troubleshoot campaign tracking and tagging issues.
• Work with teams to improve conversion rates and test new landing pages.
• Stay current with advances in search engine marketing.
• Recommend innovative SEM solutions and tests.
• Demonstrate expert knowledge in Google Ads and Microsoft Ads.
• Analyze data and produce insights using Microsoft Office tools.
• Experience with web analytical tools preferred.
• Strong communication and copywriting skills required.

Requirements

• Bachelor's Degree in a related field required.
• 3-6+ years of experience managing paid search programs.
• Experience driving leads/sales for websites with large inventory.
• Hands-on knowledge of SEM best practices.
• Strong analytical skills with the ability to interpret data.
• Ability to multi-task and prioritize in a dynamic environment.
• Self-motivated and organized individual.
• Experience in an agency or in-house environment preferred.
• Google Ads SEM certification preferred.
• SEO and social/native marketing experience a plus.

Benefits

• Medical, Dental & Vision Healthcare Plans.
• New Hire Stipend for Home Office Set-Up.
• Generous PTO and paid holidays.
• Volunteer Day and Recharge Day.
• Recognition program offering additional paid time away.