Paid Search Senior Strategist - Remote

Overview

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

In Short

• The Paid Search Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business.
• You will service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Search advertising.
• A Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues.
• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership.
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data.
• Participate and engage in weekly department scrums and training sessions.
• Continuously seek to improve campaign performance against client goals.
• Maintain frequent and excellent communication with internal teams and clients.
• Utilize and leverage Power Digital's Nova ecosystem.
• Employ AI technologies to enhance and optimize business processes.

Requirements

• Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting.
• Minimum 2+ years of hands-on experience with Search Engine Marketing.
• Significant campaign management experience in multiple campaign types.
• Proficiency in Google/Microsoft Office Suite(s).
• Proficiency in Google Analytics.
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel.
• Strong ability to formulate meaningful insights from marketing data.

Benefits

• Base salary + commission opportunities.
• Medical Bonus.
• 15 paid vacation days (PTO) per year.
• Fully flex work environment: full-remote, in-office, or hybrid.
• Employee Assistance Program (EAP).
• 17 observed Colombian national holidays + 2 mental health recharge days per year.
• Legal benefits like Prima, Cesantias.
• Paid Social Security.
• Unlimited opportunities for growth & leadership.
• Ongoing employee development programs.