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Senior Growth Analyst - Remote

Posted Yesterday
Data Analysis
Full Time
Brazil

Overview

The Senior Growth Analyst is responsible for auditing current and prospective clients’ marketing performance, reviewing both marketing-level and business-level KPIs to diagnose growth constraints, and recommending modern measurement techniques to optimize marketing programs.

In Short

  • Responsible for auditing marketing performance
  • Review marketing-level KPIs (CPS, CVR, CAC)
  • Review business-level KPIs (Gross Margin, Net Margin)
  • Recommend solutions to alleviate business problems
  • Interpret Marketing Mix Models and propose optimizations
  • Work closely with Data Intelligence & Sales teams
  • 5+ years of cross-channel marketing experience required
  • Experience with large campaign data management
  • Competence in Google Ads and similar platforms
  • Familiarity with statistical models a plus

Requirements

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and digital marketing landscape
  • Experience managing large campaign data
  • Competence in Google Ads, Meta Ads, TikTok Ads
  • Familiarity with audience insight tools
  • Familiarity with Asana and Slack
  • Familiarity with statistical models

Benefits

  • Diversity and inclusion in team culture
  • Focus on employee well-being
  • Opportunity to work with leading brands
  • Growth opportunities within the firm
  • Engagement in innovative marketing strategies
Power Digital logo

Power Digital

Power Digital is a tech-enabled growth firm that operates at the intersection of marketing, consulting, and data intelligence, dedicated to igniting revenue and brand recognition for both leading and emerging companies globally. As a people-first organization, Power Digital values diversity in backgrounds and experiences, believing that their people and culture are essential to their success. The firm aims to be recognized as the most valued and respected private growth marketing firm worldwide, offering a comprehensive range of services including SEO, content marketing, paid media, social media marketing, and more. Central to their operations is their proprietary technology, nova, which leverages first-party data to enhance marketing strategies and M&A diligence. With a dynamic team of consultative marketers, creatives, analysts, and technologists, Power Digital challenges traditional marketing methods through rigorous testing and data science, ensuring exceptional value for their clients.

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