Demand Generation Specialist - Contract Position - Remote

Overview

We are seeking a dynamic and results-driven Demand Generation Specialist to join our marketing team as a contractor. In this role, reporting to the Senior Director of Marketing, you will play a key part in driving the growth of our sales pipeline and directly contribute to our company's revenue goals.

In Short

• Own the development and execution of demand generation campaigns.
• Manage the overall buyer journey from identifying the right Ideal Customer Profile (ICP) to revenue conversion.
• Create and implement targeted account-based marketing strategies.
• Develop multi-channel lead generation strategies.
• Optimize keyword strategies and create high-converting landing pages.
• Understand customer needs and market dynamics for targeted campaigns.
• Implement campaigns for new and existing customers.
• Collaborate with product marketing teams for effective messaging.
• Create compelling marketing content and communications.
• Demonstrate proficiency in data-driven tactics and marketing technology.

Requirements

• Strong experience in B2B marketing, technical marketing, and digital marketing.
• Ability to work cross-functionally with various teams.
• Experience with account-based marketing strategies.
• Proficiency in SEO and lead generation tactics.
• Excellent communication and content creation skills.
• Strong analytical skills and experience with marketing technology platforms.

Benefits

• Opportunity to take ownership of demand generation initiatives.
• Contribute directly to company revenue goals.
• Work with a dynamic marketing team.
• Flexibility in a contract position.