Head of Programming and Audience Development - Remote

Overview

The Head of Programming and Audience Development will serve as the architect of BiggerPockets’ content ecosystem, leading programming and distribution across podcasts, video, newsletters, editorial, and social with the purpose of growing our audience, deepening engagement, and fueling platform adoption.

In Short

• Design and execute a multi-platform content programming strategy.
• Build scalable content franchises and explore new formats.
• Define unique content production vs. amplification of third-party voices.
• Establish editorial point of view and market positioning.
• Align content initiatives with product roadmap.
• Deliver community-centric programming.
• Partner with Media Sales for strategic sponsorship alignment.
• Use performance insights for content optimization.
• Lead a high-performing team across various disciplines.

Requirements

• 10+ years of content leadership experience.
• Proven success in building multi-platform content ecosystems.
• Experience using content for acquisition and retention.
• Deep understanding of creator ecosystems and partnerships.
• Excellent cross-functional leadership skills.
• Mission-driven leader passionate about real estate.

Benefits

• Competitive salary based on experience.
• Bonus based on company performance.