Head of Marketing - Remote

Posted Yesterday

Marketing

Full Time

USA

$150,000 - $165,000/year

Performance Marketing

Overview

The Head of Marketing will lead and grow the marketing function at B/SPOKE Studios, bridging brand awareness with data-driven demand generation and owning the full client lifecycle.

In Short

Lead the marketing function and report directly to the CEO.
Bridge brand awareness with data-driven demand generation.
Own the full client lifecycle from first touch through retention and upsell.
Drive regional and national expansion marketing efforts.
Manage a team of marketers and contractors.
Utilize data analytics to inform marketing strategies.
Develop and implement lifecycle marketing strategies.
Define brand voice and visual identity.
Oversee influencer marketing strategies.
Maintain a premium brand sensibility across all marketing efforts.

Requirements

Approximately a decade of marketing experience.
Experience in brand, community, and membership engagement.
Strong understanding of lifecycle marketing.
Proven track record in data-driven decision-making.
Experience with marketing tech stacks like HubSpot and Salesforce.
Strong people management skills.
Genuine interest in fitness and wellness.
Experience in expansion marketing.
Ability to operate with a premium sensibility.
Experience in influencer marketing.

Benefits

Competitive salary and performance-based bonuses.
Comprehensive benefits package including health, dental, vision, and 401k.
Opportunities for professional development and career advancement.

B-SPOKE Studios

B/SPOKE Studios is a dynamic and people-centric boutique fitness brand based in the Boston area, established in 2014. With a focus on creating a sense of belonging, B/SPOKE offers a diverse range of fitness classes including Strength, Yoga, Pilates, and Indoor Cycling. The company prides itself on its founder-led approach, fostering a loyal member base and a strong community. B/SPOKE's mission is to inspire movement, connection, and lasting well-being, while its vision aims to establish itself as the most trusted and inspiring fitness community in every market it enters. The company values trust, growth, humility, and excellence, and is committed to innovative marketing strategies as it embarks on regional and national expansion.

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