Digital Marketing Specialist - Remote

Overview

The Digital Marketing Specialist plays a key role in driving growth for the ASUS brand across Consumer PC, Commercial PC, Gaming PC, and Desktop categories in the U.S. market. This position is responsible for executing and optimizing paid media campaigns, managing ASUS owned digital properties (excluding social platforms), supporting SEO initiatives, and leading the ASUS U.S. affiliate marketing program.

In Short

• Drive growth of the ASUS Store eCommerce platform through paid and owned media planning, execution, and continuous optimization.
• Set up, manage, and optimize digital campaigns across platforms including Google, Facebook/Instagram, TikTok, LinkedIn, and other relevant channels.
• Support product launches, seasonal campaigns, and promotional initiatives through integrated digital media strategies.
• Partner with consumer and commercial product teams, sales, and channel teams to support go-to-market campaigns and lead generation initiatives.
• Leverage CRM and first-party data to execute B2C and B2B customer acquisition, retention, and lifecycle marketing programs.
• Own end-to-end management of the ASUS U.S. affiliate marketing program.
• Develop affiliate promotions and seasonal campaigns in collaboration with product and ecommerce teams.
• Support SEO initiatives to improve search visibility and performance.
• Monitor, analyze, and report on campaign performance, website traffic, customer behavior, and conversion metrics.
• Stay current on digital marketing, advertising, and ecommerce industry trends.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in digital marketing or media planning.
• 3–5 years of experience in a fast-paced marketing environment.
• Demonstrated experience managing paid media campaigns and affiliate marketing programs.
• Strong analytical skills with the ability to interpret data and identify trends.
• Excellent cross-functional collaboration and stakeholder management skills.
• Ability to manage multiple projects, budgets, and deadlines in a fast-paced environment.
• Detail-oriented with excellent organizational skills.
• Excellent written and verbal communication skills in English.

Benefits

• $75,000 - $95,000 annually salary range.
• Comprehensive employee benefits including bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
• Hybrid work environment (3 days onsite / 2 days remote).
• Opportunity for professional growth and development.
• Engagement with cross-functional teams and projects.