Digital Marketing Specialist - Remote

Overview

The Digital Marketing Specialist is the driving force behind TreVita's marketing strategy execution and optimization. This role transforms internal objectives and agency guidelines into high-performing digital campaigns, content, and conversion-oriented actions.

In Short

• Develop and execute multichannel digital campaigns (email, landing pages, SMS, social media).
• Manage and optimize paid ads on Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct thorough QA before campaign launches.
• Define and report on KPIs to propose optimization improvements.
• Write and publish engaging content across various platforms.
• Manage the social media calendar and monitor engagement.
• Update and optimize website content and conduct SEO tasks.
• Collaborate with UX/web teams for a solid conversion experience.
• Support brand reputation management through testimonials and success stories.
• Engage with influencers and loyalty initiatives.

Requirements

• Proactive and data-oriented mindset.
• Experience with CRM and marketing automation platforms.
• Strong writing and editing skills.
• Familiarity with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience in SEO and digital content creation.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical skills for monitoring campaign performance.
• Experience with tools like Semrush and Google Search Console.
• Ability to adapt content to maintain brand voice.
• Experience in social media management.

Benefits

• Opportunity to work in a dynamic marketing environment.
• Professional development opportunities.
• Collaborative team culture.
• Flexible working conditions.
• Access to marketing tools and resources.