Vice President of Product Marketing - Remote

Overview

The Vice President, Product Marketing will be responsible for designing, planning, implementing, and managing the overall product marketing strategy at Anomali, focusing on cybersecurity.

In Short

• Develop and manage core use case messaging and positioning.
• Implement cross-functional processes for campaign strategy and product introduction.
• Manage Analyst Relations to support growth.
• Oversee the marketing product launch process.
• Understand market trends and customer requirements.
• Manage competitive landscape and adjust messaging accordingly.
• Create campaign and sales enablement assets.
• Educate the market about Anomali’s offerings.
• Grow a customer reference program.
• Craft engaging audience-specific content.

Requirements

• 15+ years of experience in product marketing in the software industry.
• Experience in building new categories or pivoting categories.
• Deep understanding of the security market.
• Experience with Analyst Relations.
• Technical background or understanding of product lifecycle.
• Bachelor’s degree in computer science, marketing, or related area; MBA is a plus.
• Proven record in executing marketing plans.
• Outstanding written and verbal communication skills.
• Ability to use data for decision making.

Benefits

• Opportunity to lead a product marketing department.
• Work in a high-growth organization.
• Engage with executive sponsors and end users.
• Build and maintain high-performing teams.
• Flexible hybrid work schedule.