Vice President, Product Marketing - Remote

Overview

The Vice President of Product Marketing will lead the go-to-market strategy and messaging for Avid’s product portfolio, ensuring product success and market growth through collaboration with sales and marketing teams.

In Short

• Lead the go-to-market strategy and product positioning.
• Bridge product management, sales, and marketing teams.
• Develop messaging frameworks for consistent storytelling.
• Conduct market research and competitive analysis.
• Manage relationships with strategic partners for joint marketing efforts.
• Support company events with aligned product strategies.
• Partner with marketing teams for demand generation.
• Gather customer testimonials to enhance engagement.
• Mentor and develop talent within the marketing team.
• Adapt strategies in a fast-paced environment.

Requirements

• Minimum of 10 years in product marketing.
• Expertise in SaaS, B2B, and eCommerce.
• Proven ability to develop product marketing strategies.
• Strong analytical skills for assessing campaign performance.
• Excellent verbal and written communication skills.
• Exceptional leadership and team-building abilities.
• Ability to adapt to an evolving culture.
• Data-driven mindset with understanding of marketing metrics.
• Solution-oriented with strong communication skills.
• Experience in mentoring and developing talent.

Benefits

• Remote work model offering flexibility.
• Access to development programs and mentoring.
• Attractive benefits package including health & life insurance.
• Referral rewards and generous leave policies.
• Equal opportunity employer committed to diversity.
• Dynamic, collaborative work environment.
• Opportunities for growth and advancement.
• Work with a global team focused on innovation.
• Engage with inspiring creators across various industries.
• Competitive salary range with transparency.