Marketing Business Analyst (AI) - Remote

Overview

AlgoMarketing is seeking a Marketing Business Analyst (AI) to support a leading digital banking client. This role blends marketing analytics with artificial intelligence, transforming insights into impactful action and enabling marketing teams to work smarter through automation and intelligent processes.

In Short

• Support a leading digital banking client with marketing analytics and AI.
• Build and maintain a unified end-to-end funnel view.
• Analyze campaign performance and identify optimization opportunities.
• Design real-time dashboards for performance tracking.
• Champion AI adoption across the marketing organization.
• Develop an experimentation and testing framework.
• Deliver weekly insight reports and integration audits.
• Collaborate with marketing, sales, and agency partners.
• Contribute to scalable frameworks that enhance data-driven marketing maturity.
• 6+ years in Marketing Analytics or Business Analysis.

Requirements

• Proven AI proficiency with generative AI tools.
• Strong data storytelling skills.
• Experience with Salesforce and Marketing Cloud.
• Deep understanding of marketing funnel metrics.
• Excellent stakeholder management and communication skills.
• Experience with Databricks or data lake environments.
• Proven record of AI or automation implementations.
• Exposure to rebrand or marketing transformation programs.

Benefits

• Work with a global collective of marketing specialists.
• Opportunity to influence cross-functional teams.
• Engage in innovative AI-powered marketing solutions.
• Flexible work location options (Remote/Hybrid/Onsite).
• 12-month contract with potential for extension.