Business Analyst, Marketing - Remote

Overview

We are seeking a results-driven Business Analyst to support the Marketing Team with insightful analysis, performance tracking, and strategic recommendations.

In Short

• Track and analyze the conversion of traffic into leads and customers.
• Identify bottlenecks and suggest strategies to improve conversion rates.
• Analyze website traffic data to uncover patterns and trends.
• Evaluate the performance of advertisement campaigns.
• Calculate ROI on marketing dollars spent and recommend optimizations.
• Ensure accurate tracking of marketing touchpoints across customer journeys.
• Collaborate closely with Marketing, Product, and Data Engineering teams.
• Proficient in visualization tools like Tableau and Google Data Studio.
• Strong knowledge of SQL and relational database systems.
• Excellent verbal and written communication skills.

Requirements

• Minimum 5–7 years of experience in business analysis or related field.
• Proven track record of working with marketing strategies.
• Experience in product-focused SaaS companies.
• Familiarity with digital marketing and campaign performance metrics.
• Strong analytical skills to interpret trends and provide insights.
• Experience with metrics related to traffic and conversions.
• Familiarity with wireframing tools like Figma or Adobe XD.
• Strong stakeholder management skills.

Benefits

• Opportunity for professional growth.
• Work in a collaborative and creative environment.
• Flexible work hours.
• Remote work opportunity.
• Be part of a diverse team across multiple countries.