Senior Manager, CRM (Email and SMS) - Remote

Overview

The primary focus of the Senior Manager, CRM role is to manage AirSculpt’s consumer marketing Email and SMS programs. This includes the technical management of campaign set up and deployment, as well as helping with creative, reporting and strategy. We’re looking for someone who is passionate about customer and prospect communications, diligent about ESP and legal compliance changes, as well as identifying content trends and opportunities. This person should thrive in the fast-paced environment and bring a deep understanding of what performs best across the lifecycle of a customer to drive engagement and conversion across our prospect lead base.

In Short

• Help lead the full CRM strategy across email, SMS, and push channels
• Develop segmentation and personalization strategies to deliver targeted messaging
• Build emails (including dynamic content) in SFMC
• Design and optimize automated customer journeys, nurture campaigns, and trigger-based flows
• Manage CRM calendar and ensure alignment with broader marketing and promotional plans
• Analyze performance KPIs and optimize accordingly
• Partner with sales to ensure cohesive experiences across all lead touchpoints
• Stay up to date on compliance regulations and best practices
• Manage CRM tech stack
• Collaborate with the full marketing team on strategy, tactics, campaign themes and promotions

Requirements

• 5–7+ years in CRM, email, and/or SMS marketing roles; DTC experience preferred
• Proven experience creating and scaling email & SMS programs that drive sales
• Deep understanding of customer lifecycle stages and behavior-based targeting
• Proficiency with CRM tools and analytics platforms
• Exceptional project management and cross-functional collaboration skills
• Strong understanding of deliverability, compliance, and attribution models

Benefits

• Insurance: Competitive choices for health, dental and vision coverage
• Retirement Plan: 401(k) & Roth IRA
• Paid Time Off: vacation and sick days, as well as company holidays