Senior CRM Manager - Remote

Overview

Niya SG is at the very beginning of an exciting journey to shake up the world of social gaming. Our mission is to bring people together through fun, fairness, and unforgettable digital experiences starting with CoinsRoyale, our upcoming free-to-play platform featuring slots, instant win games, and social features built to engage and connect.

We’re now building our founding team, a small group of passionate people ready to roll up their sleeves and help shape something new. This is your chance to get in early, have a real say in how things are done, and grow with a business that’s aiming to do things differently.

In Short

• Own and shape the entire end-to-end customer lifecycle journeys covering onboarding, conversion, engagement, churn reduction, and reactivation
• Oversee continuous segmentation and analysis of the customer database
• Lead design and execution of loyalty programs
• Develop highly targeted campaigns tailored to specific audience segments
• Conduct A/B testing of campaigns to optimize campaign performance
• Regular analysis of competitors to ensure the relevance of offers
• Create and execute a dynamic promotional calendar that drives player engagement
• Establish strategies to optimise the frequency and timing of communications across multiple channels
• Own the ongoing development and execution of the CRM strategy to enhance retention and lifetime value
• Continuously improve campaign performance through rigorous analysis, testing, and iteration

Requirements

• Bachelor’s degree qualification in marketing or business, or equivalent work experience
• Minimum of 4 years’ experience in CRM or retention roles within real money online gaming, social gaming, or related industries
• Confident in navigating compliance and player expectations in the US social casino space
• Understanding of the US market and customer behaviour
• Native or fluent proficiency in English
• Proven success in key areas including customer journey management, promotions, creative development, segmentation, and email marketing
• Strong written and verbal communication skills, with the ability to clearly present ideas and collaborate with stakeholders
• Solid analytical and reporting capabilities
• Experience using email marketing platforms
• Basic HTML skills and familiarity with automated CRM systems (such as Xtremepush) is advantageous

Benefits

• Join a fast-growing, well-funded gaming startup with strong momentum
• Enjoy the freedom and flexibility of a remote-first, entrepreneurial work culture
• Take full ownership of the marketing function and shape its direction from the ground up
• Receive a competitive salary package tailored to your experience and impact