Content Marketing Manager - Remote

Overview

Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. Our innovative CRM solution empowers investment firms, consulting companies, and other relationship-driven organizations to unlock the full potential of their connections through AI-powered insights and automated relationship mapping. This position reports to the Director of Content Marketing and works closely with product marketing, field marketing, and demand generation teams.

In Short

• Own the content program end to end, aligning content strategy to awareness metrics and overall marketing campaigns.
• Create high-quality assets (reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy).
• Scale with tech: set up light automations in Pardot, manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS.
• Conduct topic/keyword research, plan clusters, brief writers, optimize on-page elements, and iterate based on performance.
• Write for humans and AI, structuring content with clear headings and entity-rich summaries.
• Collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.

Requirements

• 4+ years creating B2B tech content (SaaS preferred).
• Impeccable communicator and editor: crisp prose, strong headlines, clean structure.
• Hands-on with Webflow and comfortable wiring Pardot automations.
• Confident with keyword research and on-page optimization.
• Experience shipping guides/reports, SEO articles, case studies, and social content.
• Nice-to-haves: basic HTML/CSS for Webflow tweaks; familiarity with CRMA/Looker, GA4, and an SEO platform.

Benefits

• Health Benefits: coverage for you and your dependents' healthcare, dental, and optical insurance premiums.
• Retirement Planning: pension plan through SmartPension.
• Learning & Development: annual education budget and comprehensive L&D program.
• Wellness Support: reimbursement for home internet, meals, and wellness memberships.
• Team Connection: virtual team-building activities and socials.