Product Marketing Manager - Remote

Overview

The Product Marketing Manager will help drive ActiveState’s growth of their SaaS platform, bridging product development and market success.

In Short

• Plan and execute go-to-market strategies for new product launches.
• Develop clear and compelling product positioning and messaging.
• Shape and communicate the company’s point of view on industry topics.
• Create high-impact marketing materials to support sales.
• Conduct market analysis to inform product strategy.
• Provide sales teams with tools and training.
• Collaborate with the open-source community.
• Monitor and report on program effectiveness.
• Collaborate on marketing funnel strategies.
• Partner with product management and engineering teams.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in product marketing.
• Understanding of SecOps and DevSecOps.
• Proven track record of launching technical products.
• Strong understanding of open-source business models.
• Excellent writing and communication skills.
• Proficiency in marketing tools like HubSpot and Google Analytics.
• Experience with marketing funnels and campaign management.
• Familiarity with developer tools and cloud technologies.
• Strong analytical and problem-solving skills.

Benefits

• Competitive salary and bonus plan.
• Comprehensive benefits package.
• Unlimited PTO and work-from-anywhere programs.
• Stable and growing company environment.
• Collaborate with a smart and enthusiastic team.
• Opportunity to work on impactful projects.