Director, Partner Marketing Growth - Remote

Overview

As ActiveCampaign’s Director, Partner Marketing Growth, you’ll play a key role in driving revenue growth through ActiveCampaign’s partner marketing programs.

In Short

• Collaborate with the channel revenue team to acquire and grow solutions partners with top-line revenue acceleration as the primary goal
• Develop ActiveCampaign’s comprehensive to, with, and through partner strategies
• Coordinate assets and programs to grow revenue from existing ActiveCampaign partners, including MDF, whitelabel content, private events, and to/with/through marketing
• Bring ActiveCampaign’s partner programs to market, managing acquisition of new partners across partner programs (in collaboration with sales teams)
• Manage and grow ActiveCampaign’s affiliate program, inclusive of traditional affiliate partnerships and content creator partnerships
• Partner with content creator affiliates to create and distribute sponsored content across their channels, in collaboration with other marketing functions
• Monitor and report on performance of ActiveCampaign’s affiliate and content creator programs

Requirements

• 12+ years of marketing experience, including 4+ years as a partner marketing leader and a clear track record managing partner and affiliate programs.
• Experience with SaaS partner programs is required
• Experience managing partner marketing programs, including partner events, partner enablement, and MDF
• Experience with content creator partnerships is preferred
• Expert communication skills, spanning collaboration with internal teams and ability to interface with and build relationships with partners
• Revenue-oriented, with the objective of driving growth through strong relationships across multiple types of partner programs

Benefits

• Opportunity to shape a critical, company-level strategic initiative