Senior Web Analyst - Remote

Overview

The Senior Web Analyst is responsible for providing a deep understanding of web analytics, marketing performance, and business strategy, playing a pivotal role in driving insights and optimizing digital campaigns.

In Short

• Analyze web traffic and digital campaign performance.
• Provide actionable insights using tools like Google Analytics and Adobe Analytics.
• Collaborate with marketing teams to optimize ROI.
• Lead A/B testing initiatives to evaluate marketing strategies.
• Design and maintain dashboards for tracking KPIs.
• Engage with stakeholders to communicate SEO strategy and insights.
• 5+ years of experience in Web/Marketing analytics required.
• Strong proficiency in web analytics and data visualization tools.
• In-depth understanding of digital marketing channels.
• Exceptional problem-solving and communication skills.

Requirements

• 5+ years of experience in Web/Marketing analytics.
• Proficiency in Google Analytics (GA4) and Adobe Analytics.
• Knowledge of PPC, SEO, social media, and email campaigns.
• Familiarity with SQL and Python or R for data analysis.
• Strong analytical and problem-solving abilities.
• Ability to present insights clearly to non-technical stakeholders.

Benefits

• Flexible remote working arrangements.
• Comprehensive benefits package including medical/dental/vision insurance.
• 401(k) plan for eligible employees.
• Paid time off.
• Bonus/incentive pay eligibility.