Brand Operations Specialist - Remote

Overview

The Brand Operations Specialist at 8x8, Inc. plays a crucial role in driving marketing impact through data-driven strategies and managing marketing automation processes. This position requires strong technical skills and the ability to translate data into actionable insights.

In Short

• Manage and optimize marketing campaigns across various channels.
• Implement marketing automation workflows for efficient campaign execution.
• Assist with lead management and ensure data quality.
• Set and share campaign metrics with stakeholders.
• Build relationships with campaign managers and sales teams.
• Maintain the marketing database in compliance with data protection laws.
• Use advanced Marketo features for campaign execution.
• Analyze performance metrics to guide marketing strategy.
• Collaborate with global marketing teams for data standardization.
• Communicate effectively with various stakeholders.

Requirements

• Strong experience in marketing operations or a similar role.
• Advanced proficiency in Marketo.
• Knowledge of Salesforce and its integrated CRM functionalities.
• Familiarity with email compliance regulations.
• Excellent analytical and detail-oriented skills.
• Experience in data visualization and database architecture.
• Ability to work in a fast-paced, dynamic environment.

Benefits

• Competitive salary range.
• Opportunities for merit increases and bonuses.
• Inclusive work environment with equal employment opportunities.
• Remote work flexibility.
• Collaboration-driven culture.