Senior Expansion Marketing Manager - Remote

Overview

The Senior Expansion Marketing Manager at 1Password will lead targeted marketing programs to drive expansion demand and revenue growth within the customer base, focusing on B2B strategies and collaboration across teams.

In Short

• Lead and execute targeted expansion marketing programs.
• Develop cross-sell and upsell strategies.
• Collaborate with sales and product teams.
• Analyze data to optimize marketing strategies.
• Engage with enterprise buyer personas.
• Create impactful marketing campaigns.
• Drive growth in upmarket segments.
• Communicate complex ideas effectively.
• Continuously adapt to market trends.
• Own program performance metrics.

Requirements

• 8+ years in B2B demand generation or related fields.
• Experience in technology, cybersecurity, or SaaS.
• Deep understanding of enterprise buyer personas.
• Proven success in integrated marketing campaigns.
• Strong collaboration skills across departments.
• Advanced data analysis skills.
• Excellent writing and presentation skills.
• Proactive and innovative marketing mindset.

Benefits

• Opportunity to shape impactful marketing programs.
• Collaborate with a diverse team of experts.
• Contribute to the digital safety of millions.
• Work in a fast-paced, dynamic environment.
• Remote work flexibility.