Director of Content Marketing Strategy - Remote

Overview

The Director of Content Strategy will lead Xero's global content vision, developing and executing strategies that strengthen our brand voice, support our business objectives, and deliver compelling thought leadership that resonates with our target audiences.

In Short

• Develop and implement a comprehensive global content strategy aligned with business objectives.
• Lead the development of thought leadership content for small businesses and partners.
• Drive the creation of engaging content across multiple formats.
• Manage a team of content specialists and oversee content distribution strategy.
• Establish KPIs and reporting mechanisms to track content performance.
• Collaborate with cross-functional teams to create a cohesive content ecosystem.
• Foster a culture of creativity and innovation within the content team.
• Partner with data analytics to continuously optimize content strategy.
• Serve as the content authority across the organization.
• Lead the editorial strategy for Xero's global blog.

Requirements

• 10+ years of content strategy and marketing experience.
• Proven track record in developing successful B2B and/or SaaS content strategies.
• Excellent writing, editing, and storytelling abilities.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Strong stakeholder management and collaboration skills.
• Experience in the accounting or financial services industry is preferred.
• Understanding of SEO and content marketing best practices.
• Experience with content management systems and marketing automation platforms.

Benefits

• Opportunity to shape the global content strategy for a leading SaaS company.
• Collaborative and innovative work environment.
• Competitive compensation and benefits package.
• Career development and growth opportunities.
• Flexible working arrangements.
• Being part of a company that makes a real difference for small businesses globally.