Director, Content Marketing & Strategy - Remote

Overview

As ActiveCampaign’s Director, Content Marketing & Strategy, you’ll manage the team responsible for creating compelling content that attracts new audiences, converts people into customers, and supports the overall customer lifecycle.

In Short

• Manage the creation of original content of various types (e.g., original research, thought leadership articles, blog posts, long-form assets, videos, website copy etc.)
• Execute big-picture original research projects, launching marquees content with first-party data
• Create and manage an editorial calendar with content targeted at multiple funnel stages
• Work with writers to edit and give feedback on their work
• Aligning content to ActiveCampaign’s annual plan, campaign strategies, and external communication strategies
• Developing compelling content that is personalized to key audiences for ActiveCampaign
• Collaborate with key stakeholders across Marketing, Sales, Customer Success, and Product teams and other team members to produce high-quality content to achieve growth objectives
• Manage external freelancers and agencies to accelerate the pace of shipped work
• Measurement and optimization of content marketing efforts on a regular, ongoing basis

Requirements

• 10+ years of marketing experience, 6+ of which is content marketing and strategy experience, preferably in a high-growth environment.
• Experience with a wide range of content formats produced for both organic and non-organic purposes. You probably have experience with SEO content, editorial content, and multimedia (podcasts/video).
• Excellent writer and even stronger editor. You can take a writer’s work and hone in on exactly the elements that need to change, then deliver that feedback in a way that helps the writer improve their work for next time.
• Love for storytelling and matching content to specific stages of a customer’s purchase process
• Ability to articulate visual needs and brainstorm ideas with photo editors, graphic designers, and video producers to create content with a strong visual impact
• Updating voice and tone guidelines to make sure that ActiveCampaign presents similarly across all of its platforms
• Excellent project management skills, with the ability to create/manage an editorial calendar and report on the results of content marketing
• Experience with Craft CMS, Adobe Analytics, Asana, and other content marketing-related systems is a plus

Benefits

• Opportunity to lead a dynamic content team
• Engagement with a variety of content formats
• Collaboration with multiple departments
• Focus on content that impacts the entire customer lifecycle
• Access to resources for content strategy and design