Principal Designer - Remote

Overview

Workera is at an exciting stage of growth, and we are seeking an experienced Principal Designer to play a critical role in shaping the creative and product experience within our team. This is a player-coach role, meaning you’ll balance hands-on design work with strategic leadership to ensure both execution and long-term vision align with company objectives. Your work will have a large impact and this role is currently reporting to our CEO who you will get to work closely with.

In this role, you will collaborate with designers, product managers, and engineers to develop high-quality visual assets and scalable design solutions. You will drive creative excellence, establish design best practices, and influence our product roadmap, ensuring a high standard of execution.

This role requires a deep understanding of evolving technologies and workflows, particularly in AI and Generative Design, to maintain top-tier creative quality.

In Short

• Hands-on Design & Leadership: Execute high-impact design work while guiding design standards and best practices.
• Creative & Product Alignment: Work closely with cross-functional teams (PMs, engineers, data scientists) to integrate strong design principles into our products.
• Design System Foundation: Work with designated contractor on defining a scalable design system and framework to maintain quality and efficiency.
• Design Standards: Begin developing guidelines and tooling that enhance creative consistency across teams and ensure scalable design solutions.
• AI & Machine Learning Integration: Evaluate and provide feedback on AI-generated assets to ensure alignment with artwork standards and aesthetic goals.
• Scaling Creative Processes: Establish and refine creative workflows to optimize cross-team collaboration and execution speed.
• Strategic Influence: Engage with leaders and key partners to drive high-impact design decisions and shape our product experience.
• Guideline & Tooling Development: Develop tools and frameworks that streamline the design workflow across teams.
• Cross-Functional Collaboration: Continue working across global teams to refine visual standards and motion design guidelines.
• Product Evolution: Adapt visual standards to evolving business and product needs, ensuring our designs remain innovative and competitive.

Requirements

• 10+ years of experience in content strategy, UI/UX design, and art direction within a creative studio, tech platform, media company, or agency.
• A passion for the craft of designing great products hands-on.
• Deep expertise in visual design, interaction design, and generative AI workflows.
• Proven track record of defining and scaling design systems and frameworks.
• Strong cross-functional collaboration skills – experience working closely with engineering, product, and business teams.
• Ability to balance hands-on design execution with strategic leadership.
• Experience integrating AI-driven design processes and leveraging machine learning models in creative workflows.
• Strong editorial judgment, storytelling ability, and a passion for high-quality visual execution.

Benefits

• Experience leading and mentoring designers in a player-coach capacity.
• Familiarity with Generative AI and machine learning-driven design workflows.
• Experience working in fully remote and international teams.
• Background in building and evolving scalable creative tooling.
• Prior experience in high-growth environments, scaling teams and processes efficiently.