Performance Marketing Specialist - Remote

Overview

The Performance Marketing Specialist will be responsible for developing, managing, and optimizing paid digital campaigns across key platforms including Google, Meta, and Snapchat.

In Short

• Plan and execute paid media strategies aligned with seasonal campaigns and product launches.
• Manage campaign setup, including segmentation, budget control, bidding strategy, and creative alignment.
• Conduct A/B testing across creatives, copy, and landing pages to improve CTR and conversion rates.
• Track campaign metrics in real-time and adjust bids, creatives, and budgets accordingly to meet KPIs.
• Report weekly and monthly performance, highlighting actionable insights and recommendations.
• Collaborate with the content and e-commerce teams to align marketing efforts with stock levels and promotions.
• Brief creatives and provide performance feedback based on real-time data.
• Stay up to date with platform algorithm changes and new marketing trends.
• Identify emerging platforms and testing opportunities to scale performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of hands-on experience running performance marketing campaigns (Google Ads, Facebook/Instagram Ads, ideally Snapchat/TikTok).
• Strong analytical skills with proficiency in Google Analytics, and Excel (pivot tables, lookups).
• Demonstrated ability to manage and optimize large advertising budgets efficiently.
• Native Arabic speaker with fluent English.
• Experience with WooCommerce is a plus.

Benefits

• Opportunity to work with a leading lifestyle retailer.
• Engagement in innovative marketing strategies.
• Collaboration with cross-functional teams.
• Access to a growing e-commerce platform.
• Potential for professional growth and development.