Performance Marketing Specialist - Remote

Overview

The Performance Marketing Specialist will focus on customer acquisition and retention through performance marketing channels, particularly emphasizing search engine marketing (SEM) in both the US and global markets.

In Short

• Develop and implement paid search campaigns across various platforms.
• Run budgets effectively to enhance ROI.
• Monitor and analyze campaign performance metrics.
• Conduct campaign testing for optimization opportunities.
• Collaborate with teams to align marketing strategies.
• Stay updated with industry trends and best practices.
• Communicate findings and insights to partners and leadership.
• Support new vertical launches and go-to-market initiatives.
• Work independently on multiple projects simultaneously.
• Contribute to growing and retaining customers.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 2 - 4 years of experience in Ecommerce performance marketing.
• Proficiency in Google Ads, Google Merchant Center, and Google Analytics.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and collaboration skills.
• Attention to detail and organizational skills.
• Positive attitude and ability to work across teams.
• Motivated by challenges and capable of handling multiple projects.

Benefits

• Competitive salary range with potential bonuses.
• Comprehensive medical and financial benefits.
• 401(k) eligibility.
• Paid time off benefits including PTO and parental leave.
• Opportunities for professional growth and development.
• Inclusive and supportive work environment.
• Access to digital accessibility resources.
• Commitment to diversity and equal opportunity employment.