Senior Manager, Caremark Digital Adoption - Remote

Overview

As the Senior Manager for Caremark’s Brand and Content Strategy, you will be responsible for developing and executing a digital adoption strategy that drives engagement across B2B and B2C audiences to contribute to larger business goals and objectives.

In Short

• Drive digital adoption for B2B and B2C audiences.
• Create and execute Adobe Target test plan for Caremark.com.
• Spearhead contact growth and optimization efforts.
• Measure performance and drive initiatives for engagement.
• Lead weekly web meetings and participate in monthly data meetings.
• Manage multiple projects on-time and within budget.
• Collaborate with internal and external partners.
• Utilize data and customer insights for strategic marketing.
• Build strong relationships across teams.
• Foster a workplace that values diversity and inclusion.

Requirements

• 7+ years marketing experience.
• 2+ years experience in digital marketing channels.
• Experience leading a small team.
• Proficient in using digital channels for engagement.
• Excellent communication skills.
• Demonstrated cross-functional collaboration.
• Health care marketing experience preferred.
• Strong organizational skills.
• Ability to influence and build consensus.
• Bachelor’s degree in marketing or equivalent experience required.

Benefits

• Affordable medical plan options.
• 401(k) plan with company matching.
• No-cost wellness programs.
• Flexible work schedules and paid time off.
• Tuition assistance and dependent care resources.
• Employee stock purchase plan.
• Confidential counseling and financial coaching.
• Retiree medical access.
• Comprehensive benefits for physical and emotional wellness.
• Commitment to diversity and inclusion.