Senior Manager, Digital Marketing - Remote

Overview

EvenUp is one of the fastest-growing generative AI startups in history, on a mission to level the playing field for personal injury victims, which range from motor vehicle accidents to child abuse cases. Our products empower law firms to secure faster settlements, higher payouts, and better outcomes for those who need it most.

In Short

• Own, execute, analyze, and optimize our paid media efforts across platforms (e.g. Google Ads, LinkedIn, Facebook, Twitter)
• Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaigns
• Manage vendors and/or agencies to ensure paid programs are turned on, running, and optimized
• Research new and applicable online marketing and advertising technology/platforms
• Work across Demand, Web, and PMM squads on content requirements to support campaigns
• Analyze daily performance to ensure campaigns are pacing to budget and performance targets are met
• Manage daily optimizations and reporting
• Manage campaign setup and budget pacing
• Responsible for maintaining housekeeping and hygiene of advertising accounts

Requirements

• 10+ years working directly in Google and Bing Ads
• 2+ years in managing Paid Advertising/Digital Marketing programs
• Mastery in managing campaigns across search engines (Google & Bing)
• Expert reporting and analytics capabilities
• Mastery of all basic PPC fundamentals
• Expert using and working with Google Analytics
• Highly organized and comfortable with working to deadlines
• Exceptional at multitasking

Benefits

• Choice of medical, dental, and vision insurance plans for you and your family
• Flexible paid time off
• 10 US observed holidays, and Canadian statutory holidays by province
• A home office stipend
• 401(k) for US-based employees
• Paid parental leave
• Sabbatical program
• A meet-up program to get together in person with colleagues in your area
• Offices in San Francisco, Los Angeles, and Toronto