Executive Director, Customer Relationship Management - Marketing - Remote

Overview

The Executive Director of Customer Relationship Management at CVS Health will lead a team to develop and execute marketing programs aimed at customer acquisition, adoption, and retention, utilizing data-driven strategies to enhance customer relationships and drive business growth.

In Short

• Lead a team of ~20 in marketing program development and execution.
• Focus on customer acquisition, adoption, and retention strategies.
• Utilize next best action marketing techniques.
• Collaborate across departments to enhance customer experience.
• Drive incremental sales growth from loyalty and subscription programs.
• Manage and develop direct reports.
• Analyze data for actionable insights.
• Foster a test-and-learn approach within the team.
• Engage with retail and enterprise marketing teams.
• Report on CRM impacts and customer P&L.

Requirements

• 10-15 years of marketing experience.
• 6+ years of cross-functional leadership experience.
• 5+ years of retail marketing experience.
• 5+ years of digital marketing experience.
• Experience with CRM systems and marketing automation tools.
• Strong analytical skills.
• Excellent communication and interpersonal skills.
• Passion for data-driven marketing.
• Bachelor’s degree required; Master’s preferred.

Benefits

• Affordable medical plan options.
• 401(k) plan with matching contributions.
• Employee stock purchase plan.
• No-cost wellness programs.
• Flexible work schedules.
• Tuition assistance.
• Paid time off and family leave.
• Dependent care resources.
• Confidential counseling and financial coaching.