Product Marketing Manager - Remote

Overview

Wati is a Series B, fast growing SaaS platform that is revolutionizing how companies communicate with their customers through our cutting-edge customer engagement software built on Whatsapp’s Business API.

In Short

• Conduct ICP research & market analysis to inform product roadmap and GTM strategy.
• Develop plans for product launches and promotions.
• Create clear product messages that stand out.
• Plan campaigns to boost product awareness and attract customers.
• Make marketing materials like competitor pages, whitepapers, videos, and presentations.
• Identify opportunities to improve the onboarding process and increase product activation.
• Regularly review KPIs related to monetization and conversion rates.

Requirements

• Experience in product marketing or related field.
• Strong analytical skills for market and customer analysis.
• Ability to develop effective go-to-market strategies.
• Excellent communication skills for product messaging.
• Experience in demand generation and campaign planning.
• Proficiency in content development for marketing materials.
• Ability to analyze KPIs and campaign results.

Benefits

• Work in a fast-growing SaaS company.
• Opportunity to shape product marketing strategies.
• Collaborate with a dynamic team.
• Flexible working environment.
• Engage with a diverse customer base across multiple geographies.