Senior Marketing Manager in B2B Sector - Remote

Overview

WaschMal is the largest German network of laundries and textile cleaning services for contract and rental laundry in the B2B sector. WaschMal operates nationwide with several hundred partner laundries and serves business customers from various industries.

As a growing company with a clear structure, operational strength, and much untapped potential in marketing, the goal is to build a structured, sustainable, and independent marketing strategy.

In Short

• Develop a clear market positioning on the website.
• Generate more qualified B2B leads for sales.
• Ensure sustainable visibility across various channels.
• Implement automated and long-lasting marketing processes.
• Define market positioning and develop a thoughtful marketing plan.
• Continue existing SEO strategy and implement it through CMS Strapi.
• Manage Google Ads and develop YouTube Ads.
• Create simple LinkedIn campaigns and structure a professional blog with B2B content.
• Perform light conversion optimization.
• Prepare presentations for sales and partners.

Requirements

• Proven experience in B2B marketing.
• Ability to create concepts and translate them into clear roadmaps.
• Structured work style with effective prioritization.
• Ability to remain calm under pressure with multiple tasks.
• Think in systems, not just individual measures.
• Hands-on approach (no agency management).
• Passion for automation and sustainable measures.
• Comprehensive understanding of SEO, Paid Ads, and organic visibility.
• Use of AI to facilitate tasks efficiently.

Benefits

• A collegial, family-like, and helpful team with a respectful tone.
• High level of personal responsibility.
• No unnecessary reporting bureaucracy.
• Flexible working hours.
• Home office options available.

It is also possible to perform this position part-time. Please indicate your desired hours and salary in your application.