Retention Marketing Manager - Remote

Overview

Voomi is a fast-growing eCommerce distributor in the HVAC, electrical, plumbing and industrial supplies space, uniquely positioned as an early mover. Our team is driving the transformation of how HVAC professionals, contractors, and DIYers source products by offering a vast catalog of over 900,000 products and a streamlined online experience. We’re at the forefront of an industry primed for digital disruption, backed by a team with deep experience in retail, eCommerce, and technology. Join Voomi and be part of a company that’s scaling fast, with significant growth potential, a collaborative environment, and a focus on innovation.

In Short

• Own the customer lifecycle by designing, A/B testing, and optimizing automated Email & SMS journeys.
• Architect a loyalty/retention program that boosts repeat rate and LTV.
• Drive strategy & execution by translating company-level KPIs into channel-level roadmaps.
• Build segmentation frameworks that pair customer behavior with merchandising & LTV priorities.
• Define success metrics, set up dashboards, and present insights to leadership.
• Run rapid-fire experiments: new perks, offer structures, content angles, send-time optimization.
• Partner with Creative for on-brand assets and with Business Development.
• Sync with CX to ensure messaging and perks delight customers.

Requirements

• 3–6 years in lifecycle/retention marketing.
• At least 2+ years hands-on ownership of Email & SMS programs.
• Demonstrated wins in increasing repeat purchase rate & LTV.
• End-to-end loyalty expertise with a focus on strategy, tech selection, and optimization.
• Comfortable working with finance setting up benefit economics.
• Fluent in leading ESP/CRM platforms and loyalty software.
• Direct mail experience is a plus.
• Experience translating brand voice into concise, conversion-friendly copy.
• Ability to extract actionable insights from raw data.
• Entrepreneurial mindset with a growth-positive attitude toward failure.

Benefits

• Real ownership of Email, SMS, and Loyalty programs.
• Blank-canvas impact on retention engine.
• Culture that rewards bold bets and innovative thinking.
• Direct line to results and performance metrics.
• Collaborative work environment focused on innovation.